Privacy policy
RIDE CONCEPTS CUSTOMER PRIVACY POLICY – UK
CONTENTS
ABOUT US – WHO IS FOX FACTORY?
ENSURING THE LAWFUL USE OF YOUR DATA
SHARING YOUR DATA
SHARING YOUR DATA WITHIN THE FOX FACTORY GROUP
SHARING YOUR DATA WITH TRUSTED THIRD PARTIES
INTERNATIONAL TRANSFER OF YOUR PERSONAL DATA
HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
ENSURING YOUR PERSONAL DATA IS UP TO DATE AND CORRECT
SECURITY
THIRD PARTY LINKS
HOW CAN I UNSUBSCRIBE FROM MARKETING COMMUNICATIONS?
YOUR RIGHTS
RIGHT TO OBJECT
CONTACTING US
At Fox Factory, we are committed to protecting your personal data and respecting your privacy.
This Privacy Policy tells you about how and why we collect and use the personal data which you provide to us or which we collect about you, for example, when you use our website: www.rideconcepts.co.uk (referred to as the “Website” in this Privacy Policy).
We want you to be fully informed about how we use your data, how we keep it secure, and your rights.
We trust this Privacy Policy will answer any questions you have, but if not, we have appointed a data protection officer (“DPO”) who will help you with any questions you may have. Please do get in touch with us using the contact details provided at the end of this Privacy Policy.
We may need to update this Privacy Policy from time to time and will do so by updating this page. We will notify you of any significant changes, but would encourage you to come back and review it from time to time.
ABOUT US – WHO IS FOX FACTORY?
This Privacy Policy is provided by Fox Factory UK Limited, Company Number 10764403 (referred to as “we”, “us” or “our” in this Privacy Policy). We are the data controller of any personal data we collect about you in the UK, and we are responsible for the Website and any orders placed by customers on the Website.
When you place an order on the Website, you are contracting with Fox Factory UK Limited, but we work with a wider group of Fox Factory companies that run and operate the Fox Factory business elsewhere across the globe. This includes in the United States, Canada, Australia, Germany, Taiwan, Thailand, and Sweden. When we refer to the ‘Fox Factory Group’ we are referring to the wider global group of Fox Factory companies.
ENSURING THE LAWFUL USE OF YOUR DATA
We will only use your personal data where we have a lawful basis to use it. In particular, we will usually only use your data where it is necessary for us to perform our contract with you (for example, to fulfil your order), or in a way which might reasonably be expected as part of running our business, and which does not materially impact your interests, rights, or freedoms. For example, we might use your purchase history to allow us to improve our website, send you personalised offers or combine your shopping history to identify trends and ensure we can keep up with demand and develop the right new products for our customers. Please contact us using the details below if you would like further information about this.
We may sometimes need to use data to comply with our legal obligations (for example to pass on details of people who are involved in fraud).
In some cases, we will ask for your consent to use your data, for example, where you sign up to receive marketing newsletters by email.
Further details of how we will use your personal information are provided below.
WHAT INFORMATION WE COLLECT FROM YOU AND HOW WE USE IT
The information we collect about you and how we will use it depends on how you interact with us. The table below provides some examples of the information we collect about you and how we will use it.
| The personal data we collect from you | How we use it | Lawful Basis |
|---|---|---|
| We will collect the personal data needed to identify you, such as your name, username, and password. We will also collect your contact details, such as your email address, telephone number and billing/delivery address. | To fulfil your order, for example, by delivering your products to you or to contact you about your order where necessary. | To fulfil our contract with you. |
| To allow you to create an account with us. | Legitimate business purposes. | |
| To send you email/SMS newsletters or marketing communications to keep you up-to-date about our products which we think will interest you and our latest offers. | Where you consent. | |
| To allow you to enter competitions, events or prize draws run by us. | Legitimate business purposes. | |
| Internal record keeping. | Legal obligation/legitimate business purposes. | |
| If you raise an enquiry or complaint with us. | Legitimate business purposes. | |
| To allow you to complete any surveys or feedback forms we send you (if you wish to) or to comment on or review our products or service, to help us to improve them. | Legitimate business purposes. | |
| Fraud prevention and detection. | Legal obligation/legitimate business purposes. | |
| Payment details and details of your transactions, including details of the products you purchase, and the serial number of the products. | To take payment for your order and, if required, to give refunds. We do not store any payment card numbers once the transaction has been completed. We will share this data with credit card companies and other payment providers. | To fulfil our contract with you. |
| Fraud prevention and detection. | Legal obligation/legitimate business purposes. | |
| To fulfil your order and any repair or warranty requests. | To fulfil our contract with you. | |
| Information you provide to us when you contact us by telephone, by email, by post or on social media. | Provide you with the support and customer service you have requested. | Legitimate business purposes. |
| To train our employees. | Legitimate business purposes. | |
| Technical information about your equipment, browsing actions and patterns, including how you interact with emails you receive from us. We collect this personal data by using cookies, server logs and other similar technologies and from third parties who may collect this data on our behalf. | To provide you with relevant website content and advertisements, to improve the Website, to monitor and administer our Website and to help us keep our Website safe and secure. To measure or understand the effectiveness of our advertising and marketing communications. | Legitimate business purposes. |
SHARING YOUR DATA
We share your data with third parties where necessary to fulfil your order, for example with delivery companies and credit card providers. We also share your data with certain companies who provide services to us, for example those who help us to deliver marketing campaigns. We also share your data with companies in the Fox Factory Group. Further details are provided below.
SHARING YOUR DATA WITHIN THE FOX FACTORY GROUP
We may share your personal data with companies in the Fox Factory Group to allow us to run global services. Further details of the companies in the Fox Factory Group are provided above.
SHARING YOUR DATA WITH TRUSTED THIRD PARTIES
We will share your personal data with the following categories of third parties:
- IT companies who support our website and other business systems.
- Operational companies such as delivery couriers.
- Direct marketing companies who help us manage our electronic communications with you.
- Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. See our cookie policy for details.
- Data insight companies to ensure your details are up to date and accurate.
- Companies approved by you, such as social media sites (if you choose to link your accounts to us).
INTERNATIONAL TRANSFER OF YOUR PERSONAL DATA
We may transfer your personal data to countries outside the UK (for example to the United States where some of our group companies are based). We will only transfer data where we are satisfied that appropriate safeguards are in place to protect your personal data. Further details of the companies in the Fox Factory Group are provided above.
HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
We will keep your personal data for as long as we need to for the purposes set out in this Privacy Policy, and to allow us to comply with our legal requirements. In most cases, this will be no longer than 6 years from the date of your last order with us.
ENSURING YOUR PERSONAL DATA IS UP TO DATE AND CORRECT
We want to ensure that the personal data we hold about you is accurate and up to date. If you think any of the details we hold are incorrect, please contact us using the details below and we will make any necessary amendments.
SECURITY
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
THIRD PARTY LINKS
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
HOW CAN I UNSUBSCRIBE FROM MARKETING COMMUNICATIONS?
If you have previously agreed to us using your personal data for direct marketing purposes, you may change your mind at any time by writing to or emailing us at support@ridefox.com or by following the unsubscribe link in any of the emails we send you.
YOUR RIGHTS
You have the following rights:
- The right to access the personal data we hold about you.
- The right to require us to correct any mistakes in your personal data.
- The right to require us to delete your personal data in certain situations.
- The right to require us to restrict processing of your personal data in certain circumstances, e.g. if you contest the accuracy of the data.
- The right to receive the personal data you provided to us in a structured, commonly used and machine-readable format and/or to transmit that data to a third party in certain situations.
- The right to object to our processing of your personal data.
- The right to object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.
RIGHT TO OBJECT
You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object if we are processing your personal data for direct marketing purposes.
If you wish to exercise any of the above rights, please contact us using the details below.
CONTACTING US
If you have any questions about this Privacy Policy or the information we hold about you, please contact us by:
- Sending an email to support@ridefox.com.
- Writing to us at the following address: Ride Concepts Customer Service, Fox Factory UK Limited, 7/8 Innovation Park, Milton Road, Didcot, Oxfordshire, OX11 7HH.